If you are just getting started with AdSense, there is a short section at the
beginning. If you don’t have a website, I’ll tell you how to build one, get it
online and start earning with AdSense fast.
If you’re already online and using AdSense — but want to know how to use it
to earn much, much more — you can just skip straight past those pages and
dive right into the gold! That’s because getting set up with Google AdSense is
the easy part. The harder part is making real money with it. And that’s where
this book comes in!
You’ll also find some chapters on search engine optimization, traffic
acquisition, content writing, ad formats and a whole host of other useful
techniques that you can implement right away.
In this fourth edition, you’ll also find more information about Google’s
referral programs, strategies for combining AdSense with other advertising
programs, tips for targeting advertisers through your Channels (really!), new
Public Service Ad alternatives and a whole heap more.
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